The Graphic Artist and his Design Problems

Intends to solve the graphic designer's problem of finding the appropriate contemporary form. This edition traces the path from illustrative to functional graphic design, as well as the meaning of design elements, their use and effect in every area of advertising: business printed matter, advertisements, brochures, books, posters, and exhibitions.

• | By (Author): Josef Muller-Brockmann
• | Publisher: Niggli Verlag
• | Publication Date: Jan 01, 2003
• | Country of Publication: Switzerland
• | Number of Pages: 200 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 3721204662
• | ISBN-13: 9783721204667