Green Branding : Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management
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Green Branding : Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management

Springer
SKU:
9783658360597
|
UPC:
9783658360597
£54.99 £51.33
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Description
The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises.


  • | : Oliver Errichiello, Arnd Zschiesche
  • | Publisher: Springer
  • | Publication Date: Mar 15, 2022
  • | Country of Publication: Netherlands
  • | Number of Pages: 147 pages
  • | Language: Unknown
  • | Binding: Paperback / softback
  • | ISBN-10: 3658360593
  • | ISBN-13: 9783658360597
Additional Information
Author:
Oliver Errichiello, Arnd Zschiesche
Publisher:
Springer
Publication Date:
Mar 15, 2022
Country of Publication:
Netherlands
Language:
Unknown
Number of pages:
147 pages
Binding:
Paperback / softback
ISBN-10:
3658360593
ISBN-13:
9783658360597
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