B2B Customer Engagement Strategy : An Introduction to Managing Customer Experience

This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities - customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.

• | : Daniel D. Prior
• | Publisher: Springer International Publishing AG
• | Publication Date: Mar 14, 2023
• | Country of Publication: Switzerland
• | Number of Pages: 233 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 3031234081
• | ISBN-13: 9783031234088