Brand Management : An Introduction through Storytelling

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations.

• | : Emmanuel Mogaji
• | Publisher: Springer Nature Switzerland AG
• | Publication Date: Apr 03, 2021
• | Country of Publication: Switzerland
• | Number of Pages: 266 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 3030661180
• | ISBN-13: 9783030661182