Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

• | Author: Geoffrey A. Moore
• | Publisher: John Wiley and Sons Ltd
• | Publication Date: Aug 01, 1998
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781841120638
• | ISBN-10: 1841120634