Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.

• | By (Author): Emi (Rochester Institute Of Technology, Usa) Moriuchi
• | Publisher: Emerald Publishing Limited
• | Publication Date: Jun 22, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 160 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1838671765
• | ISBN-13: 9781838671761