Capturing the views of over 300 business leaders on the common causes of digital transformation failure, this book sets out an actionable framework to help organisations of all sizes to build successful data-driven cultures.
Alex Vail took a sabbatical from his job on the board of one of the country''s leading manufacturers to conduct several research projects, including the largest ever study into the UK''s corporate AI capabilities. In total, he surveyed 234 senior leaders and interviewed 92 executives from FTSE350 companies to identify why digital transformations succeed or fail; the data dependency of organisations; and their levels of data literacy at senior levels. What emerged from the research was a clear set of success factors, grounded in mindset and behaviour elements, which have been used to create a framework that any company can follow, regardless of their size or complexity, that will guarantee successful data transformations.
This book captures all of the research in an easy-to-follow guide packed with relatable scenarios of real-world technology deployment and valuable opinions from people at the coal-face of digital transformation.
Capturing the views of over 300 business leaders on the common causes of digital transformation failure, Data Culture sets out an actionable framework to help organisations of all sizes to build successful data-driven cultures. After working as a senior executive in one of the UK's leading manufacturers, Alex Vail and a group of Chief Technology Officers conducted several research projects, including the largest ever study into the country's corporate AI capabilities. Through workshops, round tables, surveys and interviews with hundreds of C-suite technology, digital and AI leaders from FTSE350 companies, they explored why digital transformations succeed or fail; the data dependency of organisations; and how data-literate senior decision-makers really are. What emerged from the research was a clear set of success factors, grounded in mindset and behaviour elements, which have been used to create a framework that any company can follow, regardless of their size or complexity, to guarantee successful technology transformations. This book captures all of the research in an easy-to-follow guide packed with relatable scenarios of real-world technology deployment and valuable opinions from people at the coal-face of digital transformation.
- | Author: Alex Vail
- | Publisher: Icon Books
- | Publication Date: Jun 05, 2025
- | Number of Pages:
- | Language:
- | Binding: Paperback / softback
- | ISBN-13: 9781837732319
- | ISBN-10: 1837732310
