Market Research Methods in the Sports Industry: Managing Sports Brands

Market Research Methods in the Sports Industry provides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies.

• | Author: Jasenko Ljubica, Neven Seric
• | Publisher: Emerald Publishing Limited
• | Publication Date: Apr 14, 2025
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9781837534470
• | ISBN-10: 1837534470