Shaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective

This book is relevant for academic and postgraduate students, policymakers, and practitioners seeking to enhance their understanding of how marketing drives sustainability, innovation and technology-driven growth in developing nations. Each chapter demonstrates how entrepreneurs navigate institutional voids and leverage innovation and sustainability to create competitive advantages in emerging markets. It also explores, through a multidisciplinary approach, how leadership, digitalisation, sustainability and culture influence the dynamic landscape of business.

[...] a new perspective on entrepreneurial marketing (EM) for South Asia. The authors conceptualised the concepts using theories and real-life data to demonstrate that marketing is not just another business operation but a potent driver of socio-economic development and cultural transformation.

Shaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective provides an in-depth analysis of how marketing and entrepreneurship have shaped the business landscape in South Asia.

• | Author: Mananage Shanika Hansini Rathnasiri, Payal Kumar, Nirma Sadamali Jayawardena, Narayanage Jayantha Dewasiri
• | Publisher: Emerald Publishing Limited
• | Publication Date: Oct 13, 2025
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9781837088539
• | ISBN-10: 1837088535