Data Engineering for Data-Driven Marketing

Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources.

• | Author: Balamurugan Baluswamy, Vijay Anand Rajasekaran, Veena Grover, Mariofanna Milanova, M. K. Nallakaruppan
• | Publisher: Emerald Publishing Limited
• | Publication Date: Mar 10, 2025
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9781836623274
• | ISBN-10: 1836623275