Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World

Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.

• | Author: Nripendra Singh, S.L. Gupta, Pooja Khanna
• | Publisher: Emerald Publishing Limited
• | Publication Date: May 23, 2024
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9781835492734
• | ISBN-10: 1835492738