Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges

This volume contains 12 chapters drawn from a EUPRERA (European Public Relations Education and Research Association) conference held in London in 2017, on the topic of creative thinking in public relations management. Scholars from Europe and the US address aspects related to leadership, ethics, and creativity, including the corporate value of listening, ethical leadership and interpersonal communication competence, and leadership communication; knowledge and collaboration for fostering creativity, including the role of trust and intrinsic motivation in enhancing participation and creativity in crowdsourcing communities, the influence of knowledge transfer on the development of creativity in education for public relations, the co-creation of knowledge for innovation and public relations in multi-stakeholder projects, and collaborative creativity in public relations; and new creative approaches to public relations, with discussion of culture and public relations, a design-thinking approach to visual communication, examples of award-winning campaigns illustrating creativity in public relations, a co-creative model for communication and dissemination, and visual methods for strategic internal communication management. This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

• | Author: Adrian Crookes, Stefania Romenti, Sarah Bowman, Øyvind Ihlen
• | Publisher: Emerald Publishing Limited
• | Publication Date: Oct 04, 2018
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9781787692923
• | ISBN-10: 1787692922