This book describes mistakes made in international business, focusing on firms that are considered Third World Multinationals, those in resource-poor locations, with limited financial capital and technological capabilities. It concentrates on those in developing states of the Caribbean that have decided to do business in markets in developed countries in North America, Western Europe, and developed Asia. It describes blunders in marketing, finance, human resources, supply chain and production, and business-to-government relationships, along with lessons learned. Chapters discuss the literature on mistakes made by firms in the area of focus, specific blunders as reported by firms, and blunders made by other firms in the wider international business arena, ending with a chapter on lessons that can be learned by future managers who are aspiring to expand their business to markets in large developed countries.
This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.
- | Author: Densil A. Williams
- | Publisher: Emerald Publishing Limited
- | Publication Date: Sep 05, 2022
- | Number of Pages:
- | Language:
- | Binding: Paperback / softback
- | ISBN-13: 9781787692220
- | ISBN-10: 1787692221
