The Zelensky Effect

A compelling story of how ordinary Ukrainians saved their nation. ‘Enlightening.’ ‘Written with… flair and personality.’ ‘A definitive portrait not of a man but of a nation.’ ''[Ukraine] is now led by men and women like Zelensky in their thirties and forties, whom Olga Onuch and Henry E. Hale describe in The Zelensky Effect as the Independence Generation—those for whom the achievement of Ukrainian independence was a formative political experience.'' ''[A] deeply researched and well-argued book [that] locate[s] the roots of Zelensky''s ability to captivate and mobilize the imagination of his fellow citizens in the rise of Ukrainian civic identity.'' ‘Refreshingly data-driven and convincing on why [Zelensky''s] brand of Ukrainian-ness – emphasising “civic duty, the importance of Ukraine’s diversity, and the common quotidian experiences that bound Ukrainians together” – has such appeal.’ ''Onuch and Hale artfully combine Ukrainian President Volodymyr Zelensky''s biography and a chronicle of Ukraine''s post communist development, rich with empirical data and rigorous research.'' ''''The Zelensky Effect'' is a truly enlightening book about Ukrainian national identity and resilience. The West is rightly in awe of the country''s ability to stand-up to naked aggression and unrestrained violence, but reading Onuch and Hale''s book provides a deeper understanding of from where that reserve of strength originates, and the man that has come to embody Ukraine.'' ''Packed with statistical analysis of polling data, social media posts, articles, and speeches, this book answers many questions about how unified resistance on the ground has repelled the mightier Russian military.'' ‘Smoothly written and engaging enough for anyone who wants to better understand the past year in Ukraine.’ ‘Thought-provoking … Offers a superb blueprint of the foundational processes that, along with the actions of individuals like Zelensky, will continue to shape Ukraine in the years ahead.’ ''The go-to book for grasping Ukrainians'' morale in the face of Russian aggression, and the determination of their president, who has demonstrated atmospheric levels of heroism and leadership--perhaps unlike any other in the world in recent decades.'' ''This wonderfully written and engaging book documents the emergence of Ukrainian civic national identity, best exemplified by Zelensky. A must-read for anyone wishing to understand contemporary Ukraine and what Ukrainians believe, value and fight for.'' -- Eugene Finkel, Kenneth H. Keller Associate Professor of International Affairs, Johns Hopkins University ''Drawing on years of research on Ukrainian politics and society, this timely study paints a fuller picture of Zelensky and the conditions that made him who he is today, and deserves a wide readership at this critical moment in European history.'' ''An essential book for understanding how a critical mass of Ukrainians converged around a vision of Ukraine grounded in democratic ideals, a European future and sovereign statehood.'' ''Furnishing significant insight into Russia''s invasion of Ukraine, this sheds light as well on one of the most important (and improbable) leaders of the twenty-first century.''

A compelling story of how ordinary Ukrainians saved their nation.

With Russian shells raining on Kyiv and tanks closing in, American forces prepared to evacuate Ukraine’s leader. Just three years earlier, his apparent main qualification had been playing a president on TV. But Volodymyr Zelensky reportedly retorted, ‘I need ammunition, not a ride.’ Ukrainian forces won the battle for Kyiv, ensuring their country’s independence even as a longer war began for the southeast.

You cannot understand the historic events of 2022 without understanding Zelensky. But the Zelensky effect is less about the man himself than about the civic nation he embodies: what makes Zelensky most extraordinary in war is his very ordinariness as a Ukrainian.

The Zelensky Effect explains this paradox, exploring Ukraine’s national history to show how its now-iconic president reflects the hopes and frustrations of the country’s first ‘independence generation’. Interweaving social and political background with compelling episodes from Zelensky’s life and career, this is the story of Ukraine told through the journey of one man who has come to symbolise his country.

• | Author: Henry E. Hale, Olga Onuch
• | Publisher: C Hurst & Co Publishers Ltd
• | Publication Date: Nov 29, 2022
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9781787388635
• | ISBN-10: 1787388638