Trading Up by Michael J. Silverstein (Author)

Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them

Penguin Putnam Inc
SKU:
9781591840701
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UPC:
9781591840701
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Description
Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them


  • | By (Author): Michael J. Silverstein
  • | Publisher: Penguin Putnam Inc
  • | Publication Date: Apr 29, 2008
  • | Country of Publication: United States
  • | Number of Pages: 320 pages
  • | Language: Not Available
  • | Binding: Paperback|Softback
  • | ISBN-10: 1591840708
  • | ISBN-13: 9781591840701
Additional Information
By (Author):
Michael J. Silverstein
Publisher:
Penguin Putnam Inc
Publication Date:
Apr 29, 2008
Country of Publication:
United States
Number of pages:
320 pages
Binding:
Paperback|Softback
ISBN-10:
1591840708
ISBN-13:
9781591840701
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