Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Third Edition

Have you figured out how to turn customer data into increased profits for your company? Get started with CRM Analytics, Relationship Marketing, Direct Marketing, Database Marketing, Behavioral Targeting, and Event Triggered Marketing using simple customer marketing models and techniques.

• | Author: Jim Novo
• | Publisher: Booklocker Inc.,US
• | Publication Date: Jun 18, 2004
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781591135197
• | ISBN-10: 1591135192