How Brands Become Icons
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How Brands Become Icons: The Principles Of Cultural Branding

Harvard Business Review Press
SKU:
9781578517749
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UPC:
9781578517749
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Description
Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.


  • | By (Author): D. B. Holt
  • | Series:
  • | Publisher: Harvard Business Review Press
  • | Publication Date: Nov 01, 2004
  • | Country of Publication: United States
  • | Number of Pages: 288 pages
  • | Language: Not available
  • | Binding: Hardback
  • | ISBN-10: 0007233485
  • | ISBN-13: 9781578517749
Additional Information
By (Author):
D. B. Holt
Publisher:
Harvard Business Review Press
Publication Date:
Nov 01, 2004
Country of Publication:
United States
Number of pages:
288 pages
Binding:
Hardback
Language:
Not available
ISBN-13:
9781578517749