Marketing Moves: A New Approach To Profits, Growth, And Renewal

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.

• | By (Author): Philip Kotler
• | Series:
• | Publisher: Harvard Business Review Press
• | Publication Date: Jul 01, 2001
• | Country of Publication: United States
• | Number of Pages: 193 pages
• | Language: Not available
• | Binding: Hardback
• | ISBN-10: 0007233485
• | ISBN-13: 9781578516001