Being Ethnographic: A Guide to the Theory and Practice of Ethnography

An inventive, applied guide to doing research in the field with a clear framework for planning, conducting and writing about ethnography.

An insightful and comprehensive text on the ethnographic method – a must-read for social scientists, whether students, academics or practitioners. Madden’s engaging text convincingly demonstrates the ongoing value of ethnography for making sense of our world.

The craft of ethnography is fiendishly difficult to explain, but Raymond Madden does a superb job of it in this third edition of a now-classic manual. From traditional fieldwork to online ethnography to post-pandemic fieldwork, this book has it all.

Being Ethnographic is a fundamental introductory guidebook to process and utilization of doing fieldwork within real-world settings. It explores our understanding of identities, the future of ethnography and the advancing role of technology in a global, networked society. 

The third edition of Being Ethnographic highlights  the challenges introduced by the ethnographers′ own interests, biases and ideologies and demonstrates the importance of methodological reflexivity.

This fully updated third edition includes: 

• Discussions on technology and multimodality as hands-on tools for the field
• Helpful insights into making thoughtful choices around a research design 
• Aid in engaging ethically and effectively within the field 
• Lasting tips for finalising and conducting research

Raymond Madden provides invaluable guidance for applying fundamental ethnographic principles within the field and gives students and researchers everything they need to walk a mile in someone else′s shoes.

• | Author: Raymond Madden
• | Publisher: Sage Publications Ltd
• | Publication Date: Dec 19, 2022
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781529791860
• | ISBN-10: 1529791863