Qualitative Content Analysis: A Step-by-Step Guide

This book is a systematic, eight-step guide to qualitative content analysis, supporting you through each stage of your research project, no matter the type or amount of data. Philip Mayring offers a clear, systematic, step-by-step formula for both undergraduate and postgraduate students and novice researchers interested in using qualitative content analysis. The book offers significant context, elaborate detail, and supplements this with clear examples of research in the everyday practice. This book promises to be a well signposted and accessibly written ‘compelling read’ for novices and those new to Qualitative Content Analysis. It is also a `must’ for established researchers wishing to engage with the challenge of a new perspective on QCA. The text invites the reader to consider Content Analysis and appreciate the research journey using a novel and innovative approach. It offers ideas and suggestion, weaving together divergent principles, as well as proposing new tools and models, as means by which the intricacies and challenges littering Content Analysis might be navigated. In eight clear-cut steps, this book provides a systematic introduction to qualitative content analysis and how you can use it in each stage of your research project, no matter the type or amount of data.

Developed by a leading expert in the field and based on years of teaching experience, this book offers an essential framework for interpreting qualitative data for any social sciences student or researcher.

To support you in choosing the best approach for your research, this book includes:
·       Examples of how QCA can be applied to various research processes
·       An introduction to text analysis and its different approaches
·       Discussions of how to use QCA software to benefit your research
·       An online how-to manual to help you get the most out of QCAmap software.

It also introduces the process of scientific research, and integrates qualitative and quantitative analysis into the step-by-step approach.

• | Author: Philipp Mayring
• | Publisher: Sage Publications Ltd
• | Publication Date: Dec 02, 2021
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781529701975
• | ISBN-10: 152970197X