Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results

Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.

• | Author: Florent Buisson
• | Publisher: O'Reilly Media
• | Publication Date: Jun 30, 2021
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781492061373
• | ISBN-10: 1492061379