Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI

From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology.

• | Author: Mohit Maurya, Simon Grima, Pallavi Tyagi, Neha Zaidi
• | Publisher: APress
• | Publication Date: Dec 29, 2023
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781484298091
• | ISBN-10: 1484298098