Survey Research Methods

Author Floyd Fowler provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility "The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction." "[The book] is accessible enough for the masters students but theoretical enough for the doctoral students." "Even students with very little background in research methods can follow this text easily." "The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey." The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.

• | Author: Floyd J. Fowler
• | Publisher: SAGE Publications Inc
• | Publication Date: Nov 05, 2013
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781452259000
• | ISBN-10: 1452259003