Principles and Practice of Marketing

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

• | By (Author): Jim Blythe (Author)
• | Publisher: SAGE Publications Ltd
• | Publication Date: Dec 10, 2013
• | Country of Publication: United Kingdom
• | Number of Pages: 800 pages
• | Language: NULL
• | Binding: Hardback
• | ISBN-10: 1446273997
• | ISBN-13: 9781446273999