Database Marketing by Robert C. Blattberg (Author)
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Database Marketing: Analyzing And Managing Customers

Springer-Verlag New York Inc.
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9781441903327
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UPC:
9781441903327
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Description
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."


  • | By (Author): Robert C. Blattberg
  • | Publisher: Springer-Verlag New York Inc.
  • | Publication Date: Apr 17, 2009
  • | Country of Publication: United States
  • | Number of Pages: 872 pages
  • | Language: Not Available
  • | Binding: Paperback|Softback
  • | ISBN-10: 1441903321
  • | ISBN-13: 9781441903327
Additional Information
By (Author):
Robert C. Blattberg
Publisher:
Springer-Verlag New York Inc.
Publication Date:
Apr 17, 2009
Country of Publication:
United States
Number of pages:
872 pages
Binding:
Paperback|Softback
ISBN-10:
1441903321
ISBN-13:
9781441903327