True Story: How to Combine Story and Action to Transform Your Business

All of today's indicators show that consumers are not interested in what you tell them they need. Instead, they want to know what you stand for, what your business stands for, why you do what you do, and most importantly - what you can help them become. This is a guide to first uncovering and then articulating your firm's authentic brand story.

• | By (Author): Ty Montague (Author)
• | Publisher: Harvard Business Review Press
• | Publication Date: Jul 16, 2013
• | Country of Publication: United States
• | Number of Pages: 240 pages
• | Language: NULL
• | Binding: Hardback
• | ISBN-10: 1422170683
• | ISBN-13: 9781422170687