Super Stimulated: How Our Biology Is Being Manipulated to Create Bad Habits – and What We Can Do About It: The ultimate New Year, New Me book for 2026
Hodder & Stoughton General Division
£26.29
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Hodder & Stoughton General Division
Super Stimulated: How Our Biology Is Being Manipulated to Create Bad Habits – and What We Can Do About It: The ultimate New Year, New Me book for 2026
International bestselling author and scientist Nicklas Brendborg reveals how our biology is being manipulated to form unhealthy habits and how we can break free to live longer, healthier lives.
"Highly readable" DAILY MAIL
"Brilliantly unpacks how modern life hijacks our ancient biology." DR JENNA MACCIOCHI
"An informative and engaging read that will appeal to anyone with a bad habit - which must widen the net to everyone." IRISH INDEPENDENT
"Intriguing ... makes some shocking revelations." SUNDAY TIMES
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IT''S NOT YOU. IT''S YOUR BIOLOGY.
Modern society is plagued by health epidemics: obesity, record levels of loneliness, increasing mental health problems and various forms of addiction. From the outside, all these issues might seem unrelated. But a single phenomenon actually ties them all together: superstimuli.
Superstimuli are exaggerated, unnatural versions of things we have evolved to want and need such as food, sex and social recognition. This hard wired evolutionary response is why we binge on fake ultra-processed food, lust after airbrushed people online, and struggle to stop scrolling on social media, even when it makes us feel bad. Our lack of control isn''t because we are weak. It''s because powerful companies spend billions creating superstimuli that manipulate our biology for profit, leaving us unhealthy and unhappy as a consequence.
Super Stimulated shows how we can resist this hijacking of our natural instincts, recognise superstimulus traps, and take control of our bad habits to live longer, healthier lives.
A fresh look at health, habits and longevity from internationally-bestselling author, Nicklas Brendborg - perfect for fans of Ultra-Processed People
"Highly readable" DAILY MAIL
"Brilliantly unpacks how modern life hijacks our ancient biology." DR JENNA MACCIOCHI
"An informative and engaging read that will appeal to anyone with a bad habit - which must widen the net to everyone." IRISH INDEPENDENT
"Intriguing ... makes some shocking revelations." SUNDAY TIMES
------
IT''S NOT YOU. IT''S YOUR BIOLOGY.
Modern society is plagued by health epidemics: obesity, record levels of loneliness, increasing mental health problems and various forms of addiction. From the outside, all these issues might seem unrelated. But a single phenomenon actually ties them all together: superstimuli.
Superstimuli are exaggerated, unnatural versions of things we have evolved to want and need such as food, sex and social recognition. This hard wired evolutionary response is why we binge on fake ultra-processed food, lust after airbrushed people online, and struggle to stop scrolling on social media, even when it makes us feel bad. Our lack of control isn''t because we are weak. It''s because powerful companies spend billions creating superstimuli that manipulate our biology for profit, leaving us unhealthy and unhappy as a consequence.
Super Stimulated shows how we can resist this hijacking of our natural instincts, recognise superstimulus traps, and take control of our bad habits to live longer, healthier lives.
- | Author: Nicklas Brendborg
- | Publisher: Hodder & Stoughton General Division
- | Publication Date: Jun 26, 2025
- | Number of Pages:
- | Language:
- | Binding: Hardback
- | ISBN-13: 9781399735148
- | ISBN-10: 1399735144
- Author:
- Nicklas Brendborg
- Publisher:
- Hodder & Stoughton General Division
- Publication Date:
- Jun 26, 2025
- Binding:
- Hardback
- ISBN-13:
- 9781399735148
- ISBN10:
- 1399735144
-
-
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