Brand Management: Principles and Applications for Effective Branding

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

• | Author: Jaywant Singh, Paurav Shukla
• | Publisher: Kogan Page Ltd
• | Publication Date: May 03, 2024
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9781398611603
• | ISBN-10: 1398611603