Pro Logo : Brands as a Factor of Progress

In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.

• | : M. Chevalier, G. Mazzalovo
• | Publisher: Palgrave Macmillan
• | Publication Date: Jan 01, 2004
• | Country of Publication: United Kingdom
• | Number of Pages: 322 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 134951411X
• | ISBN-13: 9781349514113