Beyond Mobile : People, Communications and Marketing in a Mobilized World

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

• | : M. Lindgren, J. Jedbratt, E. Svensson
• | Publisher: Palgrave Macmillan
• | Publication Date: Jan 01, 2002
• | Country of Publication: United Kingdom
• | Number of Pages: 262 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1349430900
• | ISBN-13: 9781349430901