Raising the Corporate Umbrella : Corporate Communications in the Twenty-First Century

Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.

• | : Philip J. Kitchen, Don E. Schultz
• | Publisher: Palgrave Macmillan
• | Publication Date: Jan 01, 2001
• | Country of Publication: United Kingdom
• | Number of Pages: 410 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 134942532X
• | ISBN-13: 9781349425327