Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

Picking up where popular previous editions left off, Concepts in Strategic Management and Business Policy further sharpens and modernizes this text''s approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And teaches you the strategic concepts you should know as you face the issues that all organizations must build upon to push their businesses forward.

With new cases, vignettes, examples and statistics in the 16th Edition, you get an extraordinarily well-researched and practically crafted lesson.

For strategic management and business policy courses.

Using a strategic management model to learn and apply key concepts

Picking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text''s approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And educates students about strategic concepts they need to know as they face the issues that all organizations must build upon to push their businesses forward.

With new cases, vignettes, examples and statistics in the 16th Edition, students get an extraordinarily well-researched and practically crafted lesson.

• | Author: Alan Hoffman, Thomas Wheelen, J. Hunger, Charles Bamford
• | Publisher: Pearson Education Limited
• | Publication Date: Jun 29, 2023
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781292727424
• | ISBN-10: 129272742X