Marketing 2016

Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment.

• | By (Author): O. C. (Auburn University) Ferrell
• | Publisher: Cengage Learning, Inc
• | Publication Date: Jan 08, 2015
• | Country of Publication: United States
• | Number of Pages: 720 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1285858344
• | ISBN-13: 9781285858340