Strategic Management: Concepts : Competitiveness and Globalization

Integrates the industrial organization model with a resource-based view of the firm to give you an understanding of how businesses use strategic management to establish a sustained competitive advantage. This book provides the understanding you need to apply strategic management tools and techniques for increased performance.

• | Author: Michael A. Hitt, Robert E. Hoskisson, R. Duane Ireland
• | Publisher: Cengage Learning, Inc
• | Publication Date: Dec 16, 2013
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781285425184
• | ISBN-10: 1285425189