Evaluating Public Communication : Exploring New Models, Standards, and Best Practice
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Evaluating Public Communication : Exploring New Models, Standards, and Best Practice - 9781138228580

Taylor & Francis Ltd
SKU:
9781138228580
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UPC:
9781138228580
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Description
Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.


  • | : Jim Macnamara
  • | Publisher: Taylor & Francis Ltd
  • | Publication Date: Sep 08, 2017
  • | Country of Publication: United Kingdom
  • | Number of Pages: 392 pages
  • | Language: Unknown
  • | Binding: Paperback / softback
  • | ISBN-10: 1138228583
  • | ISBN-13: 9781138228580
Additional Information
Author:
Jim Macnamara
Publisher:
Taylor & Francis Ltd
Publication Date:
Sep 08, 2017
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
392 pages
Binding:
Paperback / softback
ISBN-10:
1138228583
ISBN-13:
9781138228580