Social Communication in Advertising : Consumption in the Mediated Marketplace - 9781138094567

With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

• | : William Leiss, Stephen Kline (Simon Fraser University,CANADA), Sut Jhally (University of Massachusetts Amherst, USA), Kyle Asquith, Jackie Botterill
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Jul 12, 2018
• | Country of Publication: United Kingdom
• | Number of Pages: 432 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1138094560
• | ISBN-13: 9781138094567