Competing With It: Leading A Digital Business

Designed specifically for the needs of MBA students it examines strategic information systems, with an emphasis on realising benefits. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. Grounded in theory and linked to best practice it is the ideal MBA course text.

• | By (Author): Colin (Newcastle University, Newcastle Upon Tyne) Ashurst
• | Publisher: Bloomsbury Publishing PLC
• | Publication Date: Mar 26, 2015
• | Country of Publication: United Kingdom
• | Number of Pages: 420 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1137269979
• | ISBN-13: 9781137269973