Monetizing Innovation: How Smart Companies Design The Product Around The Price

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.

• | By (Author): Madhavan Ramanujam
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Jun 03, 2016
• | Country of Publication: United States
• | Number of Pages: 256 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1119240867
• | ISBN-13: 9781119240860