Behavioral Economics For Dummies

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational.

• | Author: Morris Altman
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Mar 27, 2012
• | Number of Pages:
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• | Binding: Paperback / softback
• | ISBN-13: 9781118085035
• | ISBN-10: 1118085035