Book Clubs and Book Commerce

In the twentieth century, cumulative millions of readers received books by mail from clubs like Book-of-the-Month Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. This title is also available as Open Access on Cambridge Core. In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.

• | Author: Corinna Norrick-Ruhl
• | Publisher: Cambridge University Press
• | Publication Date: Feb 13, 2020
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781108708814
• | ISBN-10: 1108708811