The Entrepreneur's Odyssey: A Novel Approach to Startup Success

“The Entrepreneur’s Odyssey” is an authentic window into what it really takes to turn an idea into a viable startup. It is both an essential how-to guide for would-be startup founders as well as an entertaining novel for the startup curious.

“The Entrepreneur’s Odyssey” is an authentic window into what it really takes to turn an idea into a viable startup. It is both an essential how-to guide for would-be startup founders as well as an entertaining novel for the startup curious.

This textbook-as-novel has fictional first-time entrepreneur Marcus Williams recount his journey from would-be founder with a half-formed idea to a funded startup. His mentor, Jason Murath, a seasoned angel investor, guides Marcus step by step through customer discovery, validating and refining the product, market sizing, et. al. all the way through closing his first round of financing.

There has never been a more fun - and effective! - way to learn how to build a startup.

• | Author: Andrew Ackerman
• | Publisher: Taylor & Francis Ltd
• | Publication Date: May 15, 2025
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781032883540
• | ISBN-10: 1032883545