Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English

This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.

• | Author: Nga-Ki Mavis Ho
• | Publisher: Taylor & Francis Ltd
• | Publication Date: May 26, 2025
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781032269368
• | ISBN-10: 1032269367