Managing Public Relations : Business Principles and Tools for Strategic Communication, 2e - 9781032076768

This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.

• | : Peter M. Smudde (Illinois State University, USA)
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Mar 02, 2023
• | Country of Publication: United Kingdom
• | Number of Pages: 340 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1032076763
• | ISBN-13: 9781032076768