Run with Foxes: Make Better Marketing Decisions

Run With Foxes is a must-read collection of real-life stories revealing the messy reality of decision-making in marketing and the secrets of making better decisions.

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn''t.

He’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale.

Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.

The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small.

Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.

• | Author: Paul Dervan
• | Publisher: Harriman House Publishing
• | Publication Date: Apr 07, 2020
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9780857197726
• | ISBN-10: 085719772X