Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before.

• | Author: Joanne Scheff Bernstein
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Dec 20, 2006
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9780787978440
• | ISBN-10: 0787978442