Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior.

• | Author: Brian Wansink, Seymour Sudman, Norman M. Bradburn
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Apr 21, 2004
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9780787970888
• | ISBN-10: 0787970883