Beyond Spin: The Power of Strategic Corporate Journalism

Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.

• | Author: Drew Banks, Markos Kounalakis, Kim Daus
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Nov 22, 1999
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9780787945503
• | ISBN-10: 0787945501