Services Marketing and Management - 9780761941576

Provides a consideration of how services are conceptualized, designed and managed. This book explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. It also considers examples of not-for-profit and for-profit service organizations.

• | By (Author): Audrey Gilmore
• | Publisher: SAGE Publications Inc
• | Publication Date: May 15, 2003
• | Country of Publication: United States
• | Number of Pages: 216 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0761941576
• | ISBN-13: 9780761941576