The Complete Marketer: 60 Essential Concepts For Marketing Excellence

Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.

• | By (Author): Malcolm Mcdonald
• | Publisher: Kogan Page Ltd
• | Publication Date: May 03, 2013
• | Country of Publication: United Kingdom
• | Number of Pages: 336 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0749466766
• | ISBN-13: 9780749466763