Spending Advertising Money In The Digital Age: How To Navigate The Media Flow

Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business.

• | By (Author): Hamish Pringle
• | Publisher: Kogan Page Ltd
• | Publication Date: Dec 03, 2011
• | Country of Publication: United Kingdom
• | Number of Pages: 336 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0749463058
• | ISBN-13: 9780749463052